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A winning strategy is one that Multiple Choice makes the company a market leader, is ethically and socially responsible, and maximizes profits passes the ethical

A winning strategy is one that

Multiple Choice

makes the company a market leader, is ethically and socially responsible, and maximizes profits

passes the ethical standards test, the competitive advantage test, and the profitability test

fits the company's internal and external situation, builds sustainable competitive advantage, and boosts company performance.

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