A:You have recently accepted the position of Marketing Manager with The Chan Hotel in Hong Kong. The 'Chan', as it is affectionally known by its guests, is a very traditional family-owned business. As a new Marketing Manager, you want to use more social media in your digital marketing strategy but need to convince the owner, Ms Chan. Please explain the 4E framework for social media and identify the social and mobile media tools that are most effective for accomplishing each of the 4Es.

B:Social media has changed how firms communicate about the products and services they sell to their customers. Describe 'traditional marketing communications' and then explain how social media has evolved and changed the nature of these marketing communications.:You have accepted a job within the marketing team of a major supermarket. Last week, you announced a new collectibles program, where customers receive a small plastic figurine for every $30 they spend in one transaction. While evaluating the launch of the program, you discover multiple negative comments being posted on your company's social media site. These comments relate to plastics polluting waterways, endangering marine life and calls to boycott your supermarket. Before you provide a response to the board, please describe the four steps in the 'ethical decision-making framework' you will need to go through first and include a question for each step that should be asked at each step.

D:Peter's Delicatessen has decided that it wants to become more socially responsible. For the following three stakeholders, (1) employees, (2) community, and (3) customers, suggest two (2) socially responsible tactics the business could take to connect with, and add value to each of these groups.