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a) Your friend is planning to start a new company. Critically analyse and explain the difference between 'Premium pricing' and 'Price skimming' for him to

a) Your friend is planning to start a new company. Critically analyse and explain the

difference between 'Premium pricing' and 'Price skimming' for him to choose one

among the two for his company. (5 marks)

b) Why is a 'Price war' bad for an economy? Critically analyse any two circumstances

under which 'Price wars' are more likely to happen. (10 marks).

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