1. ABC company has successfully adapted licensing as a market entry mode in different countries. What are the advantages of using licensing as entry mode?
2. Analyze the four strategic options available to companies seeking to expand from its domestic base into new geographic markets. Support your answer with examples.
3. Describe market skimming and penetration pricing strategies? Discuss the objectives that each strategy hopes to achieve.
4. Define pricing policy available for a global marketer
5. What is dumping and price fixing
6. A country is having a weak domestic currency , outline five an exporter in that country should follow in their pricing strategy
7. Coca-Cola has developed several branded drink products for sale only in Japan, including a noncarbonated ginseng-flavored beverage. Using this as an example, outline the differences between local brand and global brand, combination branding, co-branding, and brand extensions.
8. Maslow's needs hierarchy provides a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can needs hierarchy be used in global marketing ?
9. Outline the Strategic Alternatives for Global product planning
10. List some of the personal selling hurdles and sales promotion issues
11. What is direct marketing , explain some pitfalls of direct marketing in the global scenario
12. Explain briefly the concept of CSR , what are some of the issues in CSR, as a global marketer what would be the best practices of CSR based on the content domains in UAE.
13. What are the different perspectives in CSR framework , in analyzing the social behavior of companies?