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ABC Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the

ABC Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the coming year are shown below:

Standard

Deluxe

Premium

Total

Percentage of total sales

48%

20%

32%

100%

Sales

$120,000

$50,000

$80,000

$250,000

Less: variable costs

36,000

40,000

44,000

120,000

Contribution margin

$84,000

$ 10,000

$ 36,000

$130,000

Less: fixed expenses

$117,000

Net operating income

$ 13,000

  1. Calculate the contribution margin ratio for ABC Company.

  1. Use your answer to (a) to calculate ABCs break-even point in sales dollars.

  1. Assuming that the product mix shifted to 40% Standard, 40% Deluxe and 20% Premium, calculate ABCs new contribution margin ratio.

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