Abella Alcazar has noticed your good work as an assistant product manager. She appreciates that in addition to your good work ethic, you paid great attention to discussions among senior managers and wants to give you a chance to participate in a strategy development discussion with other managers in the department. Orders for the firms flagship product, the Kind Nature Rat and Mouse disposal kit, has begun to slow down. And, it seems that the product is not as profitable as it once was even though sales of competitors similar products are maintaining, and in some cases growing regionally. experienced steady increases in its annual revenue and unit sales. Wholesalers have stopped pushing the product due to lower margins and what they perceive as a lack of support. This lack of luster representation by wholesalers has had a direct influence on retailers and shelf space allocation. Abella states that senior management is considering holding back end-of-year bonuses and phasing the product out of the portfolio. Abella is wondering if she should support senior managements inclination to phase out the product or try to breathe life into the once highly demanded product.

What is your opinion?