Question
Abercrombie & Fitch is a US brand targeted towards youth that want to look good and stay young. This rising brand has noticed that the
Abercrombie & Fitch is a US brand targeted towards youth that want to look good and stay young. This rising brand has noticed that the retail market in India caters well to brands with a solid American following and upper class persona. Which section in the SWOT analysis does this information contribute to?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
