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Abigail has started her marketing research project and is now ready to determine a set of procedures for addressing the research needs. Which step in
Abigail has started her marketing research project and is now ready to determine a set of procedures for addressing the research needs. Which step in the marketing research process does this describe?
Multiple Choice
data collection
taking action
problem definition
plan development
data analysis
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
