About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product, multiple markets segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

Question 44 options:

	potential of a marketing action to reach a segment
	different needs of buyers among different segments
	similarity of needs of potential buyers within a segment
	simplicity and cost-effectiveness of assigning potential buyers to segments
	potential for increased profit and ROI