Abstract

The case discusses how Tesla found itselt lagging behind in some key global markets as its rivals raced ahead with new affordable Electric Vehicle (EV) models. Tesla's global market share fell to 11% in April 2021 from 29% in March 2021 as it lost ground in China, Europe, an the US where its dominance had been eroded by new competition and price hikes. In the US, Ford Motor Co.'s electric sport-utility vehicle, the Mustang Mach-t, had begun eating into Tesla's market share, while in Europe, the world's largest electric-car market, Volkswagen AC beat Tesla to become the top-selling all-electric vehicle maker in 2020. In China. Tesla faced intense competition as several local olaver flooded the EV space with affordably priced, high performance EVs. Though Tesla was a leader in the EV space with an 18% market share

The case highlights the key challenges faced by Tesla including growing competition, phasing out of the Federal tax credit on EVs; cast

remains to be seen whether Tesla can maintain its lead in the global EV space or if will lose market share to rivals

Based on the above, please get a two page typewritten report, which should include data and your professional business recommendations on the following:

What could Tesla do on the internal accounting side of things to help them be more competitive in the global EV market? (think of things we have learned in this course)

• Is the new Polestar vehicle from Volvo going to be even more competition for TESLA? Why or why not?
• How can Tesla manage their inventory efficiently, since they produce cars in many different places, and provide them to many different cities and countries in the world? Are there any technological advancements which TESLA could take advantage of? Elon Musk was in the news a couple of years back, saying that one day you could pay for your TESLA with Bitcoin, the digital currency. Please research this on the WWW and give your thoughts on if this is a positive or negative aspect of the company.

Please make sure to close off with a proper conclusion. Use paragraphs, and proper English grammar and spelling to give your answer. Make supporting points using info from the web, and also from the course content. Mostly I'm looking to see both financial and cost accounting ideas for this case study.