access the google demo account.

Input the date range, "August 1, 2019 to August 31, 2019", to complete this assignment.

Based on the Audience Overview, please answer the following questions:

How many total pageviews occurred?

How many total sessions occurred?

What was the average page depth?

What was the average session duration?

On the left sidebar, under Reports, click on Behavior > Overview > /home, and then answer the following questions:

What was the average time on page for the homepage?

How many entries occurred on the homepage?

What was the bounce rate for the homepage?

How many exits occurred from the homepage? (Note: this has to be calculated by multiplying the exit rate for the homepage with the pageviews of the homepage.)

On the left sidebar, under Reports, click on Conversions > Ecommerce > Overview, and then answer the following questions:

What is the revenue?

What is the conversion rate?

What is the average revenue per session? (Note: this has to be calculated by incorporating your answer from question 2).

Based on the average revenue per session, what advice would you provide for the Google Merchandise Store?

On the left sidebar, under Reports, click on Acquisition > All Traffic > Channels, and then answer the following questions:

Based on sessions, which channel has the highest number of sessions?

Based on revenue, which channel has the highest revenue?

Explain why think that channel has the highest revenue.

Based on conversion rate, which channel has the highest conversion rate.

Explain why think that channel has the highest revenue.

Based on conversion rate, which channel has the highest conversion rate.

Explain why you think that channel has the highest conversion rate.

On the left sidebar, under Reports, click on Audience > Technology > Browser & OS, and then answer the following questions:

Based on conversion rates, what are the top 3 browsers?

Why is this result surprising?

On the left sidebar, under Reports, click on Audience > Behavior > New vs Returning, and then answer the following question:

Based on conversion rates for new vs. returning visitors, explain why you think there is a difference between them.