According of Lee and Teo (2017), which can NOT justify the business strategy of a fintech firm entering into the markets of rural areas, untapped segments, low income, and serving unbanked and underbanked consumers? A. It is consistent with LASIC principles which help of create sustainable businesses with the social objective of improving income and wealth inequality. B. Although untapped market has lower demand for service and products, firms can earn relatively high profit margin by charging high premium. C. It more likely of gain the support of the government and face lighter regulation, and even subsidies and incentives. D. It helps quickly gain more customer base and increase market shares