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According one expert from J. Walter Thompson's Mature Marketing Group, everyone over 45 is lumped into a category called old. However, the expert points out
According one expert from J. Walter Thompson's Mature Marketing Group, "everyone over 45 is lumped into a category called old." However, the expert points out that this strategy is faulty. Seniors, particularly boomers-turned-seniors, often make buying decisions based on ________.
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