According to Barry Schwartz, consumers in reality are better off when they try to maximize their decisions by reviewing as many options as are available to them Othey have no anchor on which to base relative prices arriving at choices couched in negative feelings they reduce their choice spectrum and seek to satisfice through their choices A company decides to go public, that is, to have their stock traded in the financial markets. The initial public offering (IPO) has the stock selling at $2.00, but soon, the stock drops to $0.39 Which function of the financial markets is best exemplified by this transaction? Price discovery Risk transfer @ Operational efficiency O Efficient allocation of resources