According to Bartling, Fehr, and Hertz, (2016), Intrinsic value matters to investors because they can sell their stocks at a higher price than they bought them. The stocks earn the investor money, and they can buy the stock again at the strike price. For example, if the strike price is $10, and the stock market price is $15, an investor can sell his stock for $15 and make a profit of $5, then buy the stocks again at $10 to continue having those stocks. So! What might cause Intrinsic Value to change? Intrinsic Value can change for reasons involving the enterprise itself or because of external macroeconomic factors such as the investors time horizon and panic in the US or global markets. What are some of the tools a value investor can use in order to estimate the intrinsic value of a security in hopes of finding investments where the true value of the investments exceeds the current market value?