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According to BrandAsset * valuator model, declining brands show A. higher levels of differentiation and energy than relevance, whereas both esteem and C knowledge are

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According to BrandAsset * valuator model, declining brands show A. higher levels of differentiation and energy than relevance, whereas both esteem and C knowledge are lower still B. high relevance - appropriateness of brand's appeal - a lower level of energy and differentiation, and even lower knowledge C. high levels on energy, differentiation, relevance, knowledge, and esteem C D. high knowledge - evidence of past performance - a lower level of esteem, and even lower relevance, energy, and differentiation E. higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still

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