According to Brian Dumaine, author of the 2020 book, Bezonomics, Jim Collins told Jeff

Bezos that "When you first start pushing, it takes a lot of effort to get that flywheel going

one revolution. And you don't stop, and you keep pushing and you get the second turn

and you start building momentum and then it starts to compound upon itself, and you get

four turns and eight and sixteen and thirty-two and then thousands and millions, and the

flywheel has its own momentum built into it. And you keep compounding that

momentum." Now, in separate and numbered paragraphs, provide your answers to the

following: (a) What exactly is a flywheel in mechanical engineering? (b) Quote fully the

statement in the case material which describes the Amazon Flywheel (c) Please now

review the first set of pages of Jim Collins' monograph, Turning the Flywheel, on

amazon.ca and quote fully what the author has stated there in the sixth paragraph. (The

link to the monograph is indicated hereunder.) (d) Offer a statement whether you have

found doing Question 8 to be personally instructive to you, as a student of strategic

management. (8 marks)

https://www.amazon.ca/Turning-Flywheel-Monograph-Accompany-Great/dp/0062933795/ref=pd_lpo_3?pd_rd_i=0062933795&psc=1&asin=B07JFT5G7N&revisionId=8ca71551&format=1&depth=1