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According to Michael Porter, which of the following competitive positioning strategies is associated with niche - oriented companies, such as Netflix ( DVD home delivery
According to Michael Porter, which of the following competitive positioning strategies is associated with nicheoriented companies, such as Netflix DVD home delivery service Snapple beverages all natural beverages Lane Bryant plus size clothing for Women Bath and Body Works Bath and fragrance specialty products Lady Footlocker specialty athletic sneakers and apparel for girls and women Jiffy Lube quick oil changes and the Residence Inn extended stay lodging for business travelers
Group of answer choices
operational excellence model
differentiation
middle of the road the being all things to all people kind of marketing strategy
cost leadership
focus
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