According to product definition, can we call idea - a product?

a. Yes, as anything that can be offered to a market for attention, use or consumption that might satisfy want or need

b. Yes, only if it is an idea how to produce material product.

c. No, only material objects are products.

Question 2 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text This definition "product is accepted by the market, slowdown of sales as no left many new potential users. Profit decreases, as more promotion is needed to fight with competitors" describes following state of product life cycle:

a. Decline

b. Maturity

c. Introduction

d. Grow

Question 3 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text This definition of Product Mix (Product Portfolio) dimension "how similar are various product lines in use, in transportation, in distribution channels" describes:

a. Depth

b. Width

c. Length

d. Consistensy

Question 4 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text The only one element of Marketing Mix that produces revenue is

a. Product

b. Promotion

c. Place

d. Price

Question 5 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text When company enters the market setting high price for a new product:

a. Market skimming pricing

b. Market penetration

c. Cost based

d. Price differentiation

Question 6 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text How many levels are in following distribution channel: producer - wholesaler - retailer -consumer?

a. 4

b. 3

c. 2

Question 7 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text When 2 or more companies on the same level join together to get best marketing opportunity, this is:

a. VMS - vertical marketing system

b. HMS - horizontal marketing system

c. MMS - multichannel marketing system

Question 8 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text Advertising 3 objectives are:

a. inform, persuade, remind

b. inform, sell, remind

c. Inform, introduce, sell

Question 9 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text Short-term inducements (coupons, contests etc.) given to customers, travel trade intermediaries, and sales representatives. Generally, some type of action must take place from the potential customer. This statement refers to:

a. Sponsorship

b. Special offer promotions

c. Post purchase activities

Question 10 Not yet answered Marked out of 1.00 Not flaggedFlag question Question text Zero Momenth of Truth (ZMOT) is a new stage of a model, which was born due to dissemination of digital technologies, digital marketing and globalization. The name of this model is:

a. AIDA

b. Ansof Matrix

c. Boston matrix

d. Porter 5 forces