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According to Resurrecting Retail, why does Stephens say a retailer should never ever discount the price of its products? The discounts offered rarely deliver the
According to Resurrecting Retail, why does Stephens say a retailer should never
ever discount the price of its products?
The discounts offered rarely deliver the incremental sales required to justify them.
Discounting leaves consumers to expecting more discounts.
Discounting cheapens your brand.
All of the above are reasons not to ever discount.
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