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According to the basic marketing concept, a firm exists to only to the extent that they understand the people or organizations that will use the
According to the basic marketing concept, a firm exists to only to the extent that they understand the people or organizations that will use the products and services they sell.
satisfy needs
nurture relationships
influence popular culture
dominate market share
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
