Question
According to the case study of IndyCar: Seeking a Return to Motorsports fast lane, what can IndyCar learn from NASCAR's success? Are there elements of
According to the case study of "IndyCar: Seeking a Return to Motorsports fast lane", what can IndyCar learn from NASCAR's success? Are there elements of NASCAR's marketing strategy that IndyCar could adopt?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
