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Question 4 When a company decides to embrace international marketing, it needs to consider external market forces that relate to economic, political/legal and social/cultural environments.

Question 4

When a company decides to embrace international marketing, it needs to

consider external market forces that relate to economic, political/legal and

social/cultural environments. Discuss, with the aid of examples, the

importance of closely monitoring the external market forces when engaged in

international marketing.

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