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According to the text, product: A. means a physical good. B. includes all the elements of a marketing mix. C. means the need-satisfying offering of
According to the text, "product": A. means a physical good. B. includes all the elements of a marketing mix. C. means the need-satisfying offering of a firm. D. refers to goods but not services. E. All of the above
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Research Methods And Design In Sport Management
Authors: Damon Andrew, Paul M. Pedersen, Chad McEvoy
1st Edition
073607385X, 978-0736073851
