According to the text, which of the following is true regarding managing channel members?

a.Companies must sell not only through their intermediaries, but also to and with them.

b.Companies must never treat their intermediaries as first-line customers.

c.Companies must focus on short-term results and ignore longer-term partner relationships.

d.Th company's value delivery system meets only the needs of the company and not its marketing partners.

e.None of the responses