According to your text, marketing is defined as a process that involves

selecting a group of consumers that will be used as the target market for a product or service

all the promotional activities used to generate interest in a product or service

managing sales and promotion activities in order to generate high profits for a firm

creating, communicating, and delivering value to customers and managing those relationships to benefit the company and its stak managing the supply chain to ensure products are delivered where and when customers want them