According to your text, which factor enhanced the marketing value of U.S. brands in the global marketplace? Multiple choice question. On the whole, U.S. firms consistently outperform global companies in most manufacturing sectors. Because of the strength of their promotional campaigns, U.S. firms are seen as more desirable by consumers.. The American economy rebounded from the financial crisis that began in 2007 at a faster pace than many European countries. The U.S. economy is not affected by economic downturns due, in part, to the strength of its tourism industry