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Name THREE of the 10 Rules of Sensory Branding and give an example of a company (NOT APPLE OR COKE that exhibits the rule. Your
Name THREE of the 10 Rules of Sensory Branding and give an example of a company (NOT APPLE OR COKE that exhibits the rule. Your full answer must a minimum of 450 words.
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
