Perform a full competitive analysis for Company B strategy, the competitiveness of a company's prices and costs, and evaluating the strengths and of a company's closest competitors C and H. Please be clear and detailed.

 

North America UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers A B 1,475 1,999 9% 8% 7.2 4.0 85 74 2 42 2 75.1 0.0 75.1 46 C 1,733 9% 4.5 67.6 0.0 67.6 65 2 46 Competitive Efforts by Company E F G H D 51.4 2.7 3,000 15% 5.8* 83 4 50 2,450 10% 6.7* 84 2 48.8 0.0 360 360 180 360 360 360 360 180 66.1 47.9 59.8 29.3 45.1 36.1 9.0 7.8 19.5 17.6 18.6 12.0 2,600 2,500 1,977 1,500 2,500 15% 11% 8% 9% 6.6* 4.8 5.0* 4.8* 16% 5.4* 81 3 86 Website Displays ($000s) 1,500 44 50 33 38 38 1,700 1,795 5,000 2,500 5,000 4,000 2,600 1,500 3,000 Search Engine Advertising (5000s) 3,000 1,700 11,000 6,000 3,500 9,500 3,500 1,500 3,000 Retailer Recruitment ($ per unit) 133.33 153.85 385.93 461.54 244.32 152.90 310.56 266.67 146.67 210.84 Warranty Period (days) 1,700 60 360 Drone Unit-Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand 33.1 7.8 16.6 Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 2 54.1 0.0 54.1 48.8 12.7% 11.5% 9.2% 8.3% 10.6% 74 2 62.7 54.7 0.0 0.0 62.7 54.7 9.3% 77 2 35.9 16.1 52.0 0.0 52.0 59.9 J 57.5 80 3 54 59.9 65.3 0.0 0.0 65.3 49.7 0.0 49.7 8.8 % 10.2% 11.1% 8.4% K L Ind. Avg. 2,173 -8.0% 11.0% -27.3% 5.5 +30.9% -6.3% -16.7% +4.5% -40.6% -61.7% -37.6% +22.4% 79 2.4 44 2,860 4.440 246.66 Co. B vs Ind. Avg. 294 46.2 12.8 +29.4% -39.1% 59.0 +14.6% 0.0 59.0 +14.6% 10.0% +1.5pts.