Nestl Middle East hired a marketing research agency to conduct a focus group research involving 10 consumers from the target market. The objective of the research was to analyze consumer perceptions of a new packaging for their product. It was concluded that changing the color of the package from red to yellow will have a significant impact on consumer perceptions of the product offered Accordingly, the team went back to the General Manager and said: "Based on our research, we recommend to immediately change the packaging color from yellow to red." a) How do you evaluate the team's recommendation? (3 marks) b) If you were the General Manager, what would you decide to do? (3 marks) **** Best of Luck***