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Ace sells a unit of service for $400 and expects to sell 2,000 units. Its variable costs per unit of service are $200 and total
Ace sells a unit of service for $400 and expects to sell 2,000 units. Its variable costs per unit of service are $200 and total fixed costs are $525,000. Ace estimates that if it reduces its selling price by 10%, then its sales volume will increase by 10%. 1. If these estimates are correct, then (a) would the 10% price reduction increase or decrease Ace's operating income, and (b) by how much
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