Activity 2 Prepare your stakeholder persona. Personas are a representation of an audience / stakeholders which aid in the planning and development of communications, negotiations, and further business development. Personas help you get a visual snapshot of the person you may need to deal with in future negotiations. This all about stakeholder engagement and management. Fill in the tables below for the two stakeholders you identified above Stakeholder 1 Persona Name At a Glance Age Income Salutation Why do we need to have a strong rapport with them? Other important networks or relationships they may be influencing Are they the ultimate Yes No decision makers? What is the best method to contact them? About them: demographics Are they important to our business? Are there substitutes that will work? How do they want to be communicated with? How can I measure success with them When Persona Type Goals Why or how might they be are painful? Anything else that is important may affect future negotiations or business relationships