Activity: Getting to Know You(rs)

Make a simple and basic product media plan about scented candle using the 5Ws and factors affecting media planning.

Reference: https://www.economicsdiscussion.net/marketing-2/media-planning/media-planning/32457

Answer these 5Ws of media planning in advertising/ marketing a SCENTED CANDLE. Explain the answers thoroughly.

1. Which - Which media is to be picked for communicating with our target audience? i.e., identifying suitable media-mix.

2. When - When the ad is to be issued? i.e., deciding month, day, time of ad.

3. What - What type of message should be communicated? i.e., the message is informative or demonstrative in nature.

4. Whom - Whom does a marketer want to reach? i.e., identifying target audience (potential customers).

5. Where - Where are potential customers located? i.e., identifying geographical area.

Answer these factors affecting media planning in advertising/ marketing a SCENTED CANDLE. Explain the answers thoroughly.

Factor # 1. Nature of Product:

Factor # 2. Nature of Customers:

Factor # 3. Distribution of Product:

Factor # 4. Advertising Objectives:

Factor # 5. Nature of Message:

Factor # 6. Size of Ad-Budget:

Factor # 7. Media Used by Competitors:

Factor # 8. Media Availability:

Factor # 9. Media Reach and Coverage:

Factor # 10. Media Frequency:

Factor # 11. Media Image:

Factor # 12. Media Discount:

Factor # 13. Language: