Ad critique Assignment

Choose a company and do a ad critique

What is the:

1. Company name:

2. Product name:

3. Describe the intended target (the segment and the product benefit it most wants)

4. What is the ads headline?

5. In 10 15 words, describe the primary visual:

6. How many product cuts are in the ad? Briefly describe the primary product cut in 15-25 words. Describe all additional product cuts in another 15 25 words.

7. List any three benefits stated in the ad.

8. For its target market, which one of the three benefits is most important?

9. List any three product features stated in the ad:

10. What is the USP of the company or the product?

11. What is the condensed USP for the company of the product?

12. List any subheads used in the ad:

13. What risk reversal is offered?

14. What action steps are provided?

15. What is the ad tracking?

16. Describe three specific elements in the as that work well for its target and briefly explain why for each.

17. Describe three specific elements that need improvement and briefly explain why for each element.

18. Describe three specific changes to specific elements that would improve the ad and state exactly what is to be done.