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Adding stylish, affordable products and emphasizing customer service are two aspects of the business that are part of Warby Parker s goal of Multiple Choice

Adding stylish, affordable products and emphasizing customer service are two aspects of the business that are part of Warby Parker

s goal of

Multiple Choice

protecting themselves against the five forces.

increasing perceived buyer value.

tracking opportunities and risks.

lowering the firm

s costs.

plotting industry factors among competitors.

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