Adding Value to the Organization: CVS

• Description of the organization
• Summary of the strengths and weaknesses of the organization
• External environment that presents opportunities for adding value, such as trends, unmet needs, unsolved problems, underserved consumer groups, etc.
• Opportunities to add economic value
• Opportunities to add social value
• Opportunities to add environmental value
• Rationale that shows how the opportunity capitalizes on the organization's valuable, rare, and hard-to-imitate resources; is not much impacted by the organization's weaknesses; and takes advantage of the external environment