Addressing the needs and skills required when forming a team is necessary when communicating to potential talent. External communication through recruitment may be necessary but first can be addressed internally through an email or team meeting, considering the size of their firm, consisting only of 5 employees. The objective of this communication is to identify the goal set by BlewMinds, creating a storytelling team, relieving Sandeep as the sole provider for this service and to provide growth to the company. This creates an opportunity for current employees to be a part of this team and share this goal with the company. Setting this open path of communication between management and employees will also develop trust in the