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(a)Describe TWO (2) different features between the terms below: i)differentiation ii)positioning [4 Marks] [CO1, PO1, C2] (b)Explain FOUR (4) requirements for effective segmentation in food

(a)DescribeTWO (2)different features between the terms below:

i)differentiation

ii)positioning

[4 Marks]

[CO1, PO1, C2]

(b)ExplainFOUR (4)requirements for effective segmentation in food distributor company.

[16 Marks]

[CO1, PO1, C3]

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