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ADIDAS: 1: Who is the target for brand use? 2: Why should the brand be considered? 3: Why should the brand be chosen over other

ADIDAS:

1: Who is the target for brand use?

2: Why should the brand be considered?

3: Why should the brand be chosen over other alternatives in the competitive set?

4: How will choosing the brand help the target members accomplish their goals?

Need help with the following questions about ADIDAS.

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