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ADIDAS: 1: Who is the target for brand use? 2: Why should the brand be considered? 3: Why should the brand be chosen over other
ADIDAS:
1: Who is the target for brand use?
2: Why should the brand be considered?
3: Why should the brand be chosen over other alternatives in the competitive set?
4: How will choosing the brand help the target members accomplish their goals?
Need help with the following questions about ADIDAS.
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