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A.Discuss whether consumers receive utilitarian and/or hedonic value from this company's product. B.Describe this company's marketing strategy to create value for consumers.

A.Discuss whether consumers receive utilitarian and/or hedonic value from this company's product.

B.Describe this company's marketing strategy to create value for consumers.

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A Consumers can receive both utilitarian and hedonic value from a companys products depending on various factors such as the nature of the product its features and the consumers personal preferences U... blur-text-image

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