a)Distinguish between the generation cohorts of Baby Boomer, Gen X, Gen Y, and Gen Z.

b)Suppose you are the marketing manager for a large construction company (Green Meadows) which are considering to develop a shopping center targeting senior citizen (baby boomers). To what extent do you agree on the importance of understanding the consumer behavior of the senior market as an attractive proposition for market segmentation?

c)Assuming Green Meadows are interested to venture into a purpose-built shopping center for senior citizens, reconstruct the diverse types of stores, facilities, and services in order for you to suggest to the Board of Directors to be included as part of the shopping center?

d)Evaluate and justify the types of stores, facilities, and services in the context of consumer motivation theory from Maslow's Hierarchy of Needs (1943) and;

e)The concept of Family Life Cycle marketing (Wells & Gruber 1960).