Adolph Coors Co. ran an ad that featured a purported taste test between Coors's Aspen Edge and Anheuser-Busch's Michelob Ultra. A taste tester downed a glass of Aspen Edge and took only a sip of Michelob Ultra. A print version of the ad said, "Beer drinkers agree that Aspen Edge has more taste than Michelob Ultra." Coors was forced to remove the television advertisements after Anheuser-Busch said it made unsubstantiated claims about consumer preferences. Anheuser-Busch most likely accused Coors of violating copyright and trademark laws asserted that Coors used bait-and-switch offers with consumers. relied on laws designed to protect against gray marketing. issued an unsupported cease-and-desist order. wanted research data that supported Coors's claim < Prev 16 of 20 Next >