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ADVANCED ANALYSIS The following strategic form payoff matrix involves two firms and their decisions on high versus low advertising budgets and the effects of each
ADVANCED ANALYSIS The following strategic form payoff matrix involves two firms and their decisions on high versus low advertising budgets and the effects of each on profits. Firm B's advertising Firm A's advertising A = low, $100 B = low, $100 A = low, $60 B = high, $120 A = high, $120 (Click to select) The best strategy for Firm B? B = low, $60 A = high, $80 B = high, $80 a. What is the best strategy for Firm A?
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