IT is described as an enabler/facilitator of competitive advantage, organizational effectiveness, and organizational efficiency. As a competitive tool, IT can differentiate an organization’s products, services, and prices from its competitors by improving product quality, shortening product development or delivery time, creating new IT-based products and services, and improving customer service before, during, and after a transaction. Search the Internet and find several examples of companies in the industry where you plan to work that have achieved a competitive advantage through IT.