advertising appeals help consumers make more cognitive purchase decisions by emphasizing specific details about the product's benefits. rational emotional Question 8 (1 point) The objectives of an advertising campaign are derived from the objectives of the organization's mission statement values statement overall marketing strategy creative brief business plan Question 9 (1 point) An advantage of using __. advertising in a media mix, is that this media's pass-along rate provides for ad exposures beyond the initial target audience TV Magazines Newspapers Internet Billboard