Advertising Campaign, Plan

Step 1:Select an Existing or New Consumer Company

COMPANY SELECTION:You are required to choose an existing or create a new consumer company to develop a comprehensive advertising plan for a new product or service of your choice.

Step 2: Select New Product or Service

PRODUCT SELECTION:After selecting an existing or new consumer company, you must then decide on a new product/service for that company.If an existing consumer company is chosen, such as Apple, Nike, or Proctor & Gamble, a new product/service must be conceived which the company does not currently produce and that can be introduced to an entirely new consumer target segment, market, one in which the company doesn't currently market too.

Ps. I'm really sorry about that, but that's not my intention, I just need to know how to start then after you send me an answer, I will have to do more research to present my work in 11 pages for next week. any help will be gladly appreciated thank you