Advertsing and Sales Promotion 3.1 ADVERTISING OR MUDSLINGING ? Green Valley Agro Foods was a well known company having an established range of products like potato chips, 'papads' and 'daliya' under the brand name 'Shakti'. They enjoyed a major market share in Central India. Shri. Vallabh Mehta had established the company after long years of hard work starting from a scratch. He was a traditional businessman believing in concepts like high product quality, hard work and straight forward business policy. He was the type who believed in slow and steady progress. Shri. Karan Mehta was the younger son of Vallabh Mehta. He was a production engineer and an MBA from a reputed Institute. Exposed to the latest ideas of business management he joined the family business with great enthusiasm and the goal of rapid growth. After carrying out a SWOT analysis of his company Shri. Karan decided to introduce a new brand of edible