10-33. MESSAGE STRATEGIES: ANALYTICAL REPORTS

[LO-6] Spurred in part by the success of numerous do-ityourself (DIY) TV shows, homeowners across the country are redecorating, remodelling, and rebuilding. Many people are content with superficial changes, such as new paint or new accessories, but some are more ambitious. These homeowners want to move walls, add rooms, redesign kitchens, convert garages to home theatres—the big stuff.