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After 5 years working as a manager of KFC restaurant, you have decided to open a fast-food restaurant with a friend in Downtown Vancouver.You intend

After 5 years working as a manager of KFC restaurant, you have decided to open a fast-food restaurant with a friend in Downtown Vancouver.You intend to sell ONLY veggie burgers. Your cousin is interested to invest in your business, but he would like to know.

What pricing strategy would you use and apply for "New Veggie Burgers"? Why? Explain your thoughts.Please use the pricing strategy that is being discussed in class and PPT to answer this question

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