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After a firm understands a consumer's needs and wants and designs a value - driven marketing strategy, it must construct an integrated marketing program (
After a firm understands a consumer's needs and wants and designs a valuedriven marketing strategy, it must construct an integrated marketing program often called the marketing mix that delivers value to the consumer.
The marketing mix is the marketer's toolbox, which contains the Ps: Product, Price, Promotion, and Place.
Keeping with the fitness theme, identify the marketing mix elements for a personal trainer.
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